Declan Lee: GAA are losing viewers due to rival sports and a lack of media engagement
GAA president Jarlath Burns has his work cut out to get viewers back due to the effects of the split season and an aversion to media engagement
As the GAA season begins to pick up its championship pace, it’s clear that we are set for another summer of sporting clashes and broadcast conflict. We are several seasons into an adjusted GAA calendar that has seen the All-Ireland championship finals move from their traditional September spots, back two months to mid-July.
A mid-May kick-off for the championships has now become early April and sees the GAA go head-to-head with not just the biggest sports in the world, but also the biggest fixtures in those sports, as their seasons climax just as the GAA campaign is in its formative stages.
