Kathy Donaghy: It’s time we faced up to growing old with dignity

We are regularly bombarded with images of what the perfect woman is supposed to be, but it has nothing to do with reality. Photo: Getty

Kathy Donaghy

In a culture that tells women to embrace who they are and to be confident in their own skin, it seems lines and wrinkles on that skin should be shunned and made to go away. Nowhere in the beauty industry is the lie so loud than when it comes to anti-ageing. Beauty brands have even stopped calling products marketed at more mature women as anti-ageing: now they’re part of their “longevity” lines.

It sounds like a joke, but they’re the only ones laughing all the way to the bank.